Case Studies

UI/UX design for a music app


Music is an integral part of our life. Be it to calm your mind or energize, music is something we all fall back for. Driven by this importance of music in our lives, one of our clients was launching a music app.

  1. The client expectations from the application were as follows
  2. The app must be capable of downloading and synchronizing music/media      files from other digital platforms.
  3. It should allow users to upload media files from their phone library.
  4. It should create playlists hassle-free and fast

To create a visual streaming experience that would enable users to get a radio effect.

Hurdles:

  1. Lots of competition.
  2. There are many music applications out in the market.
  3. Therefore, the only way to penetrate into the audience was to create a design that would enable users to quickly get addicted to it because of the app’s adaptability and simple usage.

Based on this framework, we began our journey to create a music experience app. The first step was the design. A designated design team of 3 was assigned for this project. In the music app, the users are more focussed on how well the app functions, and therefore, UX needs to focus on being simple, easy to navigate, and design-wise better than what the existing apps are like.

The first step was to design the mobile app which would later be adapted for the web version. The focus was on first creating the app version because the mobile app would be downloaded and used more compared to the web version. Based on this structure, we started designing the launch screens, sign-in screen, main screen for the user, screen for settings and for modifying the same.

Once this base was created, it was time to create the UI. To make the experience interesting and the same time informative, a blur effect was used, wherein, while playing a song, the screen would highlight the name of the song, the album and would blur the other design elements. This blur effect was used across and the effect would differ in degree depending on which screen or setting the user is.

Once the UI/UX was done, came the crucial step of testing. It was time to check and get feedback about the product. Therefore, we made some music app lovers have a feel of the application and give us feedback. One of the common complaints was that the blur effect on some screens was making the screen a little messy and unreadable. Based on this feedback, we balanced the blur effect and finally were up with the product.


Travel app


Traveling is one thing that we all love. No wonder there has been so much innovation in the field of travel and hospitality industry. Complementing this demand, we came across a requirement of developing an app that allowed the users to explore Telangana.

Though it sounded very exciting, we knew it was going to be a challenging task because when you say travel, it is a wide concept, and finding a base to design an app for that means a lot of base research. Therefore, we started off with some basic questions that would help us understand the purpose, target audience, and expectation from the app.

1. The age group targetted
2. Any competitors providing the same service? If yes what and how are they providing this info.
3. How is a mobile used during a travel
4. How frequent is that Telangana is the choice when making travel plans?
5. The ratio of Indian visitors to International visitors
6. What kind of activities and experiences are looked forward to in Telangana?
7. When you plan a travel, what is your expectation from a mobile app if you are using one.

Based on the responses to the above questions, we created two imaginary characters of different ages and lifestyles who took as our sample users of the app. Through this exercise we realized that the app must have:

1. Offline availability of maps and itinerary
2. Notifications of interesting places around
3. Save places and activities
4. reviews
5. and call to action option.
Once this was clear, we moved on to the design element. As it is a travel application, it was essential that the application looked pleasing, filled with good pictures and navigation that almost created the impact of virtually exploring the places. In addition, the design elements needed a provision for a description of places which again needed strategic placement of content without affecting the overall look and feel of the pages.

Based on this we designed the app windows and screens. The content and the images were neatly segregated under various categories like spiritual, adventure, leisure, shopping and more. Thus, based on the user’s interest and preference, the user was free to navigate through the places to plan their best travel plan. The app also had a feature wherein, if the user keyed the number of days of stay and the interests, the app would create a customized and tentative itinerary which ofcourse the user could change if needed.